TARLAC AGRICULTURAL UNIVERSITY
LABORATORY SCHOOL
LESSON PLAN
I.
Learning Objectives
At the end of the
lesson the students are expected to:
1.
Identify
what is the meaning of price, services and strategy
2.
Compute
for the price of their own business products and services using pricing
strategy
II.
Learning Content
Topic : Determine pricing of products and
services using pricing model.
References : module for grade 10
Material : laptop, chalkboard, and LCD TV
III.
Lesson Proper
A.
Preliminary
Activities
a.
Greetings
b.
Classroom
management
c.
Checking
of attendance
B.
Motivation
Showing the students
two pictures of food and then they will determine the price of the food
C.
Lesson
Proper
As a
young entrepreneur, what is your idea about the different pricing strategies?
You may consider one of the following pricing strategies if you still do not
have your own strategy:
v Value-based pricing (price increases when there are evident
results)
v
Posting P9.95 instead of P10;
P24.50 instead of P25.00; and others
v
Value pack (mixture of clustered products with varied prices in one pack or bag)
v
Cost-plus-pricing method (setting up price targeting specific profit)
v
High Price Approach aiming to set
quality and status. It is also called as prestige
strategy
v
Penetration market is common to
the new entrepreneurs. They are doing it in order to establish market and build
up more customers.
v
Free tasting (Sampling Approach)
v
Result pay scheme (Trial Method)
Here are some models
in pricing goods and services. These will help you to know
how you can compute prices of your own product and service business. Find out
if this pricing scheme is appropriate to use in the production of your
business:
1. Percentage Allocation Approach
(PAA). This is good for product business. Decide for the percentage value to be
added to the actual cost of your product or service.
2. Average Mark-up Approach (AMA).
This is appropriate to the service type of business. Mark-up consists of damaged merchandise, employee discounts, markdowns, operating
expenses, profits and shortages. This is common in industries but differ in
the way they execute it supported by
company rules and policies.
IV.
Generalization
The teacher will
recap the determine pricing of products and services using pricing model.
V.
Evaluation
Make six groups
and then the students have to discuss what are the best strategies for selling
the same kind of product and describe it in front of the class.
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